Are Your Employees Aligned with Your Purpose?

Jun 27, 2017

In collaboration with fellow B-Corp, Imperative and Ascendant Global Leadership (AGL), SHERPA Sustainability Institute expands its 2017 Research Study on Corporate Social Responsibility (CSR). The focus is on understanding how to better align frontline workers with the values and purpose of the company.

The research team’s hypothesis is that there is a disconnect in behavioral expectations, from the C-Suite, to management, to the frontlines. They aim to uncover when, how, and why this disconnect occurs, and what organizational leaders can do to bridge the gap.

Dr. Holly Duckworth, co-author of A Six Sigma Approach to Sustainability, explains the added dimension of the research collaboration.  “While the evidence is growing that having purpose matters, there are many headlines demonstrating that a lack of purpose can have devastating results.  Unethical and irresponsible decisions in the trenches can cause negative impacts in the billions of dollars, and even result in loss of life.” Duckworth points to the recent Takata airbag fiasco as a one stunning example.

Takata’s business purpose is saving lives.  Frontline decisions were made in complete misalignment with that purpose, resulting in injuries and loss of life. We are seeking to understand that disconnect, which is happening in companies across the globe, in every industry,” Duckworth explains. SHERPA Ground Breaking Study.